Privacy Policy

New Parents Academy Privacy Policy

Updated February 23, 2026

Overview

New Parents Academy LLC (“New Parents Academy,” “Company,” “we,” “us,” or “our”) is a Pennsylvania limited liability company located in Bucks County, Pennsylvania, United States.

We provide online educational courses, webinars, digital programs, memberships, and related resources for expectant and new parents.

This Privacy Policy explains how we collect, use, disclose, retain, and safeguard personal information when you:

Visit our website
Register for a webinar or event
Enroll in a course or membership
Communicate with us via email, SMS, or messaging platforms
Interact with our advertising
Submit forms, surveys, or support requests

By accessing or using our website or services, you agree to the terms of this Privacy Policy.

Intended Audience

Our website and services are intended for individuals 18 years of age or older. We do not knowingly collect personal information directly from minors.

Information relating to a child (such as a due date, birthdate, feeding concerns, sleep concerns, or developmental information) must be submitted by a parent or legal guardian.

If we become aware that personal information has been submitted directly by a minor without verified parental consent, we will take reasonable steps to delete such information.

Infomation We Collect

Categories of Personal Information We Collect

We may collect the following categories of personal information:

Identifiers

Name
Email address
Postal address
IP address
Online identifiers
Phone number (including SMS opt-in data)

Commercial Information

Purchase history
Transaction details
Payment plan participation
Course enrollment information

Internet or Network Activity

Pages visited
Referring URLs
Date and time of visits
Device information
Browser type
Interaction data
Advertising engagement

Customer-Provided Information

Webinar registrations
Survey responses
Comments submitted via ManyChat or similar tools
Baby’s due date or age
Parenting, feeding, sleep, or related concerns
Customer service communications

Sensitive Personal Information

In limited circumstances, users may voluntarily provide information relating to feeding challenges, sleep concerns, or parenting-related health topics.

New Parents Academy LLC is not a healthcare provider and does not collect medical records. We do not request medical diagnoses, and we do not process health information for treatment purposes.

Sources of Information

We collect personal information:

Directly from you when you submit forms, register, purchase, or communicate with us
Automatically through cookies and tracking technologies
From advertising platforms when you interact with our ads
From service providers that assist in payment processing or account management

Payment Processing

All payments are processed through third-party payment processors, including Stripe via Spiffy.

We do not collect, store, access, or process credit card information.

Payment processors maintain their own privacy and security practices. We retain transaction records for accounting, tax, legal compliance, and fraud prevention purposes.

Cookies and Tracking Technologies

We use cookies, pixels, and similar technologies to:

Operate and maintain our website
Personalize user experience
Analyze website traffic
Measure marketing effectiveness
Conduct retargeting advertising
Deliver relevant advertisements

Technologies we use may include:

Meta Pixel
Google Analytics
Conversion tracking tools
Retargeting tools
Advertising audience matching tools

Certain information may be shared with advertising partners for cross-context behavioral advertising.

We do not sell personal information for monetary compensation. However, some state laws may define targeted advertising or pixel-based data sharing as “sharing.”

Users may manage cookies through browser settings. Disabling cookies may limit website functionality.

How We Use Your Information

We use personal information to:

Provide and deliver educational services
Process transactions
Administer payment plans
Manage accounts
Respond to customer inquiries
Provide support
Send marketing communications
Send SMS communications when opted in
Improve products and services
Analyze usage trends
Prevent fraud and abuse
Comply with legal obligations

We may also use aggregated or de-identified data for analytics and business improvement.

SMS Communications

If you opt in to receive SMS communications, we may send educational updates, reminders, and promotional messages. You may opt out at any time by replying STOP. Standard carrier messaging rates may apply.

How We Share Information

We may share personal information with service providers that support our operations, including:

Website hosting providers
Email marketing platforms
Membership platforms
Payment processors
SMS providers
Analytics providers
Advertising platforms
Customer support software providers

These providers are contractually obligated to process information only as necessary to provide services to us.

We may also disclose personal information:

To comply with applicable laws
In response to lawful requests or subpoenas
To protect our rights or safety
In connection with a merger, acquisition, or sale of assets

Data Retention

As long as necessary to provide services
As required by accounting and tax laws
For legitimate business purposes
Until deletion is requested (subject to legal retention requirements)

Marketing information is retained until you unsubscribe.

Verified deletion requests will be processed within 45 days unless legally required to retain information.

Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect personal information.

However, no system can guarantee complete security. We disclaim liability for unauthorized access beyond our reasonable control.

International Users (EU & UK)

If you are located in the European Economic Area or United Kingdom:

We process personal data based on:

Your consent
Performance of a contract
Legitimate business interests
Compliance with legal obligations

Your data may be transferred to and processed in the United States.

You have the right to:

Access personal data
Rectify inaccuracies
Request erasure
Restrict processing
Object to processing
Request data portability
Withdraw consent

Requests may be submitted to [email protected]. We will respond within one month.

You may lodge a complaint with your local data protection authority if you believe your rights have been violated.

US State Privacy Rights

Residents of certain U.S. states, including California, Colorado, Virginia, and Connecticut, may have rights to:

Access personal information
Request deletion
Correct inaccuracies
Opt out of targeted advertising
Limit use of sensitive personal information

We do not discriminate against individuals who exercise their rights.

To submit a request, email [email protected]. We will respond within 45 days of receiving a verifiable request.

Health Information Disclaimer

New Parents Academy LLC provides educational content only and is not a healthcare provider.

We do not provide medical advice, diagnosis, or treatment. We are not subject to HIPAA as a covered healthcare entity.

Information you provide regarding feeding, sleep, or parenting concerns is used solely for educational and customer service purposes.

Third Party Links

Our website may contain links to third-party websites. We are not responsible for their privacy practices. Please review their policies independently.

Do Not Track Signals

We do not currently respond to browser-based “Do Not Track” signals.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised Effective Date.

Contact Us

If you have any questions about this Privacy Policy or wish to exercise your privacy rights, please contact:

New Parents Academy LLC
Box 161
Silverdale, PA 18962
[email protected]